Ready to Already Make Money with Mother’s Day?

Mother’s Day is just around the corner, and with it comes one of the biggest opportunities of the year for florists—Mother’s Day brunches. While many florists focus on individual bouquet orders, there’s an untapped market waiting for you in the restaurant industry. By proactively reaching out to local restaurants, you can secure lucrative flower bar gigs that not only boost your income but also establish long-term relationships with corporate clients. Listen to the full episode of “Ready to Already Make Money with Mother’s Day?” here!

Step 1: Research New Restaurants

Imagine you’re new to your city. Where would you go to find the best places to eat? Start by researching trending or top-rated restaurants in your area. Use tools like OpenTable, Instagram hashtags, or simply ask your friends for recommendations. Compile a list of at least 10 restaurants that are making waves in your city. Why 10? Because if you reach out to 10, you’re almost guaranteed to land at least one gig.

Step 2: Investigate Their Mother’s Day Plans

Once you’ve got your list, visit each restaurant’s website to see what they’re advertising for Mother’s Day. Are they hosting a special brunch? Are they highlighting unique offerings? Add all the details to a spreadsheet, so you’re organized and prepared for your outreach.

Step 3: Make the Call

Now it’s time to pick up the phone and contact the general manager. Avoid calling during meal times, and if you reach voicemail, leave a brief and professional message like:
“Hi Mr. Smith, I’m [Your Name], calling regarding your upcoming Mother’s Day brunch and your floral requirements. We’re closing up our books for our luxury corporate clients for Mother’s Day, and I wanted to see if there’s anything we could help you with.”

Step 4: Follow Up

No response? No problem. Follow up at least three times, every other day. Persistence is key, and remember, no response doesn’t mean no interest. If you still haven’t heard back, try reaching out to the director of events. You can find their contact information on LinkedIn, making your cold calls a little warmer. Need to up your confidence on pitching? Here’s a great blog!

Step 5: Pitch Your Flower Bar

When you finally get them on the phone, emphasize how your flower bar can enhance their Mother’s Day brunch. Restaurants often make last-minute decisions, so your proactive approach will make their lives easier and their event more memorable. Position your flower bar as an interactive, community-nurturing experience that will set their brunch apart.

Conclusion:

Today could be the day you book your first Mother’s Day flower bar gig—one that could lead to many more opportunities with the same client. By taking these proactive steps, you’ll not only boost your Mother’s Day income but also open the door to ongoing corporate contracts. Don’t leave money on the table—start reaching out to those restaurants today! The Self-Paced Membership is a great way to learn more about Flower Bars as well as 11 other courses to help bring you more consistent income!

Just want more on flower bars? Be sure to check out our course here!

If you’re ready to stop relying on one-off orders and start building a more sustainable, profitable business, now is the perfect time to take action.

You can grab lifetime access to Maximize Your Bloom: How to Monetize Mother’s Day (or rent it inside Self Paced) and learn how to make the most of this holiday season without the stress and overwhelm.

🌸 For Action Takers: If you’re ready to go all in and maximize your success, grab the Flower Bar + $5K + Mother's Day Masterclass bundle for lifetime access at a special price!

Already a florist and want to feel confident in your pitch to land luxury hotels? Come join over 140 florists in the 7 Day Challenge! 

Keep blooming, Franceska

PS: Did you know I have a bestselling book on working with hotels? It's available on Amazon! Discover the “cliff-notes” of our high level group coaching program, the Hotel Florist Profit Method, where you can learn more about what flowers to use, design mechanics and more on this topic!