You Get to Decide That You’re a Big Deal

Have you ever noticed how brands declare themselves the “best” at what they do? Whether it’s a luxury airline, a five-star hotel, or a high-end florist, these businesses didn’t wait for permission to claim their expertise—they all decided they were a big deal.

Why aren’t you doing the same for your floral business?

Success isn’t just about strategy. It’s 80% mindset. If you’ve been waiting for validation before stepping into your full potential, it’s time to shift your thinking. Listen to the full podcast episode here!

Why Mindset Matters More Than You Think

Many florists believe that landing hotel accounts or luxury clients requires a secret formula—but the real difference between those who succeed and those who stay stuck is confidence.

• Do you believe in your own expertise?
• Do you show up like the floral professional hotels should hire?
• Do you market yourself as the best choice for the job?

Here’s the reality: No one is going to decide that you’re a big deal until you decide it first.

The 33% Rule of Business Growth

If you’re worried about what others think, then let’s break it down with a simple statistic:

• 33% of people won’t understand or appreciate what you do.
• 33% of people will be indifferent to your business.
• 33% of people will be wildly obsessed with you.

Your job? Focus on the 33% who are already waiting to work with you. Stop worrying about the people who won’t get it and start showing up for the ones who do.

The Power of Declaring Your Own Success

Think about this: Qatar Airways declared itself the "World’s Best Airline."

Says who? Who gave them that title? Undoubtedly, they did It for themselves before they were ever publicly awarded. And guess what? People believed it.

The same is possible for you. The decision that you're a top-tier hotel florist is yours. You get to claim your spot in the luxury floral industry. You don’t need permission to be successful—you just need to step into it.

How to Start Acting Like a Big Deal Today

1️⃣ Reframe your thoughts – Add “yet” or “and” to your doubts. (“I don’t have hotel clients yet.”) Dive in to learn more on how to reframe your mindset with this great blog.
2️⃣ Show up like a pro – Update your website, refine your pitches, and act like the florist hotels are already hiring.
3️⃣ Speak to your ideal clients – Stop trying to convince everyone. Focus on the ones who already see your value.
4️⃣ Take bold action – Pitch the hotel, raise your prices, market yourself as the expert you are. 

The truth is, success isn’t given—it’s decided.

Ask yourself: what’s stopping you from deciding today?

Already a florist and want to feel confident in your pitch to land luxury hotels? Come join over 140 florists in the 7 Day Challenge! 

Keep blooming, Franceska

PS: Did you know I have a bestselling book on working with hotels? It's available on Amazon! Discover the “cliff-notes” of our high level group coaching program, the Hotel Florist Profit Method, where you can learn more about what flowers to use, design mechanics and more on this topic!