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Turn Your Love for Flowers into a Thriving, Consistent Income!

Ditch the wedding burnout and build a sustainable floral business with high-paying corporate clients.
Yes, I'm ready to build my dream business!

Turn Your Love for Flowers into a Thriving, Consistent Income!

Ditch the wedding burnout and build a sustainable floral business with high-paying corporate clients.
yes, let’s do it!
 

You’re Ready to Turn Your Passion for Flowers Into a Thriving Business... But How?

You’ve mastered flower design and found endless tips on starting a business.
But no one tells you how to build a profitable business that runs smoothly and pays you consistently!

Show me how to build my dream business!
 

You’re Ready to Turn Your Passion for Flowers Into a Thriving Business... But How?

You’ve mastered flower design and found endless tips on starting a business.
But no one tells you how to build a profitable business that runs smoothly and pays you consistently!

let me show you how

What if Your Passion for Floral Design Could Finally Give You the Freedom, Flexibility, and Income You Deserve?

What if Your Passion for Floral Design Could Finally Give You the Freedom, Flexibility, and Income You Deserve?

MORE FREEDOM

You’re ready to leave your full-time job, but the fear of inconsistent income is holding you back. Imagine creating a thriving floral business you can rely on.

MORE FLEXIBILITY

You’re tired of being stuck in the wedding grind, always chasing brides. It’s time to build a business with flexible, steady corporate clients.

MORE INCOME

You’re done feeling like there’s never enough money. Let’s create a sustainable, profitable business that pays you what you’re worth.

Introducing Petals to Profit:

Build a Profitable Floral Business in Just 6 Weeks

This comprehensive 6-week program gives you the tools, strategies, and confidence to attract high-paying clients, build consistent income, and finally turn your passion into a thriving, sustainable floral business.

Come learn along with our team and over 100 other florists just like YOU!

Can't wait to see you inside friend!

Introducing Petals to Profit:

Build a Profitable Floral Business in Just 6 Weeks

This comprehensive 6-week program gives you the tools, strategies, and confidence to attract high-paying clients, build consistent income, and finally turn your passion into a thriving, sustainable floral business.

12 monthly payments

$99

per month for 12 MONTHS

start today for just $99!

Pay in full

$999

ONE-TIME PAYMENT Save $189 when you pay in full!

save $189 - enroll now!
what our members are saying:

"The Petals to Profit course is a straightforward and easy to understand business course designed specifically for florists. The course is packed full of useful strategies like understanding the importance of paying yourself first and social media plans. I'd recommend this course to anyone in the floral industry who wants to have a successful business. I'd also add that the 1:1 coaching sessions are an amazing way to get advice and strategies that directly impact your business from someone who truly understands your business and has walked before you. "

Kelly C.

What is Petals to Profit?

Petals to Profit is a 6-week, self-paced course designed to help florists restructure their business and create consistent income by booking high-value corporate clients—not relying on weddings.

It’s the proven roadmap for floral business owners who are ready to stop spinning their wheels, work smarter (not harder), and finally experience financial freedom and stability—without sacrificing their time, creativity, or sanity.

 

Who is it for?

This course is perfect for:

  • Florists who are tired of chasing weddings and one-off events.

  • Designers who want a reliable income stream from luxury corporate clients.

  • New florists who want to build a smart, strategic foundation from the start.

  • Experienced florists ready to restructure and reclaim their time and income.

If you want to build a floral business that supports your life (not consumes it), you’re in the right place.

 

What will it help you achieve?

By the end of this course, you will:

  • Have a clear system to attract and land corporate floral clients
  • Price your work for consistent, reliable profit
  • Build backend systems that support a smooth, low-maintenance business
  • Position your brand confidently—no more undercharging or wondering if you’re “doing it right”
  • Create a recurring revenue structure so you can plan, predict, and grow
  • Work fewer days (1–2 per week!) without compromising income

 

What the 6 weeks looks like?

Each week, you’ll unlock a new module that builds on the last, guiding you step by step through your floral business transformation. You can move at your own pace—no pressure, just progress.

 

What's inside the course?

Module 1: Introduction to the Business of Floral Design
Learn how to shift from reactive to intentional, set income goals, and restructure your mindset around what’s possible.

Module 2: Secrets to Keeping Your Doors Open
Implement the Profit First method, pricing strategies, and payment systems that guarantee sustainability.

Module 3: How to Sell Yourself
Build visibility, social proof, and strategic positioning so high-end clients are drawn to your work.

Module 4: Creating a Timeless Brand
Learn how to niche down, attract your ideal client, and craft a brand that speaks directly to your people.

Module 5: Systems to Make Your Business Run Smoothly
Put repeatable systems in place—think proposals, client onboarding, payroll, and content workflows.

Module 6: Setting You Up for Success
Wrap it all up with hiring strategies, wholesaler connections, celebration of wins, and planning for long-term growth.

PLUS—deepening call recordings for every module to go even further with implementation.

 

What support is included?

When you join, you’ll receive:

  • Lifetime access to the full course and any updates

  • Templates to help you implement immediately

  • Deepening call recordings for every module to reinforce what you learn

  • Optional 1:1 Coaching upgrade available at checkout (limited spots!)

This is for you if you're ready to build the floral business of your dreams...

...you’ve been dreaming of starting your floral business, but fear of where to start has kept you stuck.

...you’ve been running your floral business for years, but you’re burnt out chasing clients and feel like you’re constantly reinventing the wheel.

...you’re endlessly scrolling for answers, battling self-doubt, and wondering if you’ll ever find the clarity to take the next step.

Petals to Profit

From Overwhelmed to Thriving: Petals to Profit Empowers You to Build a Confident, Profitable Floral Business.

 

Say goodbye to constant hustle and hello to consistent income and freedom.

Petals to Profit

From Overwhelmed to Thriving: Petals to Profit Empowers You to Build a Confident, Profitable Floral Business.

 

Say goodbye to constant hustle and hello to consistent income and freedom.

Founder & CEO, The Hotel Florist® International Floral Designer & Educator

Franceska McCaughan

An International Floral Designer and educator, specializing in transforming luxury hotels and corporate spaces with bespoke floral designs and installations. With her passion for travel, floral artistry, and business strategy, she has built The Hotel Florist® into a global platform, empowering floral designers to build sustainable and profitable businesses.

Franceska holds a Bachelor’s degree in Hotel & Restaurant Management with a Minor in International Tourism, as well as a Master’s in Floral Design. Combining her knowledge of the hospitality industry with her creative expertise, she has worked with top-tier hotels, luxury retail brands, and royalty to create unforgettable floral experiences and lived across three continents and traveled to more than 50 countries.

As the founder of Franzie’s Flower Friends, a non-profit sister company, Franceska’s mission extends beyond business, blending her artistry with community impact. She is also the visionary behind Petals to Profit, a signature program that helps floral designers turn their passion into a thriving business without relying on weddings.

Through her work, Franceska is dedicated to teaching florists how to scale their businesses, attract high-value corporate clients, and create consistent income with ease—no matter where they are in their journey.

Founder & CEO, The Hotel Florist® International Floral Designer & Educator

Franceska McCaughan

An International Floral Designer and educator, specializing in transforming luxury hotels and corporate spaces with bespoke floral designs and installations. With her passion for travel, floral artistry, and business strategy, she has built The Hotel Florist® into a global platform, empowering floral designers to build sustainable and profitable businesses.

Franceska holds a Bachelor’s degree in Hotel & Restaurant Management with a Minor in International Tourism, as well as a Master’s in Floral Design. Combining her knowledge of the hospitality industry with her creative expertise, she has worked with top-tier hotels, luxury retail brands, and royalty to create unforgettable floral experiences and lived across three continents and traveled to more than 50 countries.

As the founder of Franzie’s Flower Friends, a non-profit sister company, Franceska’s mission extends beyond business, blending her artistry with community impact. She is also the visionary behind Petals to Profit, a signature program that helps floral designers turn their passion into a thriving business without relying on weddings.

Through her work, Franceska is dedicated to teaching florists how to scale their businesses, attract high-value corporate clients, and create consistent income with ease—no matter where they are in their journey.

BRANDS I HAVE WORKED WITH
BRANDS I HAVE WORKED WITH

Life is too short to settle for a business that drains you instead of fuels your passion.

This course was designed to help florists like you create a business you love again. Whether you're just starting out or feeling stuck in the grind, we’ll help you: structure or re-structure your business, focus on sales that matter, streamline your systems, and finally raise your profit margins—all while creating a business that feels as good as it looks.

Skip the struggle. Become Unstoppable.
Yes, I'm ready to transform my business!

Life is too short to settle for a business that drains you instead of fuels your passion.

This course was designed to help florists like you create a business you love again. Whether you're just starting out or feeling stuck in the grind, we’ll help you: structure or re-structure your business, focus on sales that matter, streamline your systems, and finally raise your profit margins—all while creating a business that feels as good as it looks.

Skip the struggle. Become Unstoppable.
Yes, show me how!
you may be wondering about some things

Frequently Asked Questions

what our members are saying:

"The number one takeaway for me was the templates. That was always my primary interest because I know how to create them myself, but I'm too wordy and start adding too many columns and notes. I needed Franceska’s clean focused versions. Also, I gained more confidence about my systems just knowing they've worked for her. The intentional goal setting/financial exercise with writing out what it means and the projects/accounts I have to secure my annual sales goal."

Tiffany B.
Here's what you know to be true —

It's time to finally build a profitable & sustainable floral business that gives you freedom.

You’ve been dreaming of a business that works for you—where you don’t feel stuck working harder for less—and yet, the results still feel out of reach.

This isn’t about making pretty bouquets. It’s about creating a thriving floral business with recurring revenue, freedom, and purpose. Let’s build a life where your business supports you—not the other way around.

I'm ready to build my dream business!
Here's what you know to be true —

It's time to finally build a profitable & sustainable floral business that gives you freedom.

You’ve been dreaming of a business that works for you—where you don’t feel stuck working harder for less—and yet, the results still feel out of reach.

This isn’t about making pretty bouquets. It’s about creating a thriving floral business with recurring revenue, freedom, and purpose. Let’s build a life where your business supports you—not the other way around.

yes, i'm ready!