“$1M in annual recurring revenue from 6 hotel contracts—thanks to HFPM.”
— Dimyena, Disney Hotels
“I just have to share with all you lovely people how far my business has come since Franceska began coaching me. I was trying to keep my only hotel from walking away.
I turned to The Hotel Florist® for guidance and mentorship. Two years later… we have 6 hotel contracts (all resorts and 5-star luxury hotels) and have reached $1M in annual recurring revenue!
Franceska’s knowledge and mentorship has been a gold mine for us. We’re truly grateful for her and the Hotel Florist Profit Method."
Trusted by global brands in hospitality, fashion & lifestyle.
Tell me if this is you (and be honest):
- ⬥ You’re watching other florists land dream partnerships while you’re stuck arranging centerpieces for brides who want a Pinterest board, not your genius.
- ⬥ You know you’re meant for more than peonies in a ballroom—but no one taught you how to pitch luxury hotels like a boss.
- ⬥ You’re sick of the feast-or-famine hustle, burnt out from bending over backward for people who don’t even value the work you do.
- ⬥ You didn’t build this business to be broke, booked, and miserable. You built it to be known. Paid. Respected.
- ⬥ You’ve been doing the most for the least and still getting overlooked—and now you’re done.
You want consistent income, luxury clients, and a reputation that makes hotels say, “We need HER.”
You’ve got the talent. You’ve got the vision. Now it’s time to scale like the floral CEO hotels wish they’d found first.
Imagine this being your new normal…
Your calendar is stacked with high-paying hotel contracts.
No more praying for peak season. Just predictable income and premium clients that respect your work—and your boundaries.
You walk into a 5-star lobby and your flowers stop guests in their tracks.
The staff knows your name. The GM requests your touch. You're not just a florist—you’re a luxury experience.
Your designs fill penthouses, suites, and branded activations—and clients don’t just compliment, they chase you down.
You don’t hustle for bookings anymore. You built a business that speaks before you even enter the room.
Laura L.
"I felt like I had an extensive preparation in Event and Wedding florals, but I was very unsure how to get into hotel floristry and the hospitality industry.
Now I feel prepared and more confident to approach hotels without second-guessing myself. I finally know how to draw boundaries for me and my business.
I’ve spent over $6,000 on one mentorship alone. It was great — but not as straightforward as yours. You are all strategy, no fluff, and I love that.
Thank you for creating this amazing course 🙏"
I Didn’t Just Land Hotel Contracts—
I Created a Whole New Lane for Florists Like You.
When I started, I didn’t have hotel floral experience.
I was knee-deep in weddings and events, wondering:
“How the hell do I even get into a hotel?”
I was overbooked and underpaid—burnt out, not booked out.
Everything changed the moment I stopped guessing,
started solving real problems—and pitched like the expert I was.
That one pitch?
Turned into a contract.
Then a portfolio.
Then a global brand trusted by the biggest hotel names in luxury.
Now my florals live in lobbies, lounges, and five-star suites around the world.
And I teach other florists how to do the exact same thing—without burnout, gatekeeping, or playing small.
$8M+ in hotel contracts generated by my students.
And they started just like you:
talented AF, but unsure how to break in.
You’ve been dreaming about hotel contracts long enough.
Now let’s talk about what’s actually been in your way—
and how to blow past it.
YOU’RE NOT SURE WHERE TO START.
Hotel floristry feels massive. The industry looks gatekept.
But let’s be real:
You don’t need to know it all.
You just need the first right move—and I’ll show you exactly what that is.
YOU DON’T KNOW HOW TO STAND OUT.
You’re thinking:
"They already have a florist—why would they choose me?"
Here’s why:
Hotels don’t pick pretty—they pick strategic.
Show up as the expert who solves their problems, and you don’t compete—you convert.
YOU THINK YOU NEED MORE EXPERIENCE.
You’re still waiting to feel “ready.” But newsflash:
Experience is earned by doing, not doubting.
When you follow a proven strategy, you don’t just look ready—
you get results that speak louder than any résumé ever could.
Kelly C.
“I started my floral business during the pandemic as a side gig. I loved flowers—but I needed a way to earn consistent income. Then I found the Hotel Florist Profit Method… and everything changed.
Now I have 4 hotel contracts and steady, recurring income doing what I love.
It was a game changer.
If you’re on the fence: invest in yourself.
You have no idea how life-changing this experience will be.”
Twelve Months from Now?
This Could Be Your Normal.
You're not just dreaming about hotel contracts—you’re stacking them.
📍 Your name is known.
📍 Your income is predictable.
📍 Your creativity is finally profitable.
You don’t pitch and pray anymore—hotels come to you.
- ⬥ You’ve built a stream of high-value hotel contracts—and weddings are now optional, not necessary.
- ⬥ Your work speaks louder than your résumé—and your rates finally match your brilliance.
- ⬥ You know how to pitch like a pro and position like a powerhouse. No guesswork, no underpricing.
- ⬥ You’re not chasing trends—you’re setting the bar. You’ve become the name hotels talk about behind closed boardroom doors.
The System That Puts Florists on Hotel Shortlists (and Keeps Them There)
You don’t need more time.
You need a strategy that works.
LIMITED-TIME PRE-SALE
✨ What You Get:
✔️ 6-month or 12-month access to The Hotel Florist® Profit Method Signature Program → (Only the 12-month option will be available after pre-sale)
✔️ Official Hotel Floral Certification upon completion
✔️ Access to the exclusive HFPM Hotel Hiring Network
✔️ Monthly live Q&A calls at 4pm CEST (Paris) or 9am CST (Chicago) on the last Tuesday of the month to ask questions & get feedback directly from Franceska
✔️ 24/7 community of florists scaling luxury hotel partnerships
✔️ Signed hardcover copy of The Hotel Florist® Profit Method book (pre-sale only)
✔️ Bonus 1:1 Strategy Call with Franceska (pre-sale only)
Access to every micro-offer & challenge released while you’re active
Have questions before enrolling? DM Franceska or email [email protected].
Hotel floristry isn’t a dream. It’s a revenue strategy.
And this program doesn’t just pay off—it pays you back fast.
Choose Your Path to Hotel Florist Success
All plans include full access, certification, and pre-sale bonuses.
Only the 12-month option will be available after pre-sale ends.
⏳ This pre-sale won’t last. Choose your access level and lock in your bonuses before enrollment closes.
Here’s what happens when you apply what’s inside.
Michelle went from burnout to booked out—without more weddings.
Here’s the exact roadmap florists use to go from invisible to in-demand in luxury hospitality.
Step 1: Become the Go-To Hotel Florist (Modules 1–2)
MODULE 1: The Florist Hotels Can’t Ignore
📌 Build a brand and presence that makes hotels choose you—before you ever pitch.
Inside this module, you’ll:
✔️ Master the 3-step portfolio formula that makes hotel decision-makers say yes on the spot
✔️ Elevate your online presence so hotels see you as the premium option before you even show up
✔️ Use my Luxury Positioning Framework to brand yourself as the only choice in your market
✔️ Create and present high-end mockups that align with five-star hotel aesthetics—and sell your vibe before your price
💡 By the end of this module, you won’t just look the part—you’ll have the portfolio, brand, and presence that make hotels want to work with you.
Module 2: Clarify Your Niche, Vision & Value
📌 Hotels aren’t just hiring florists—they’re hiring alignment.
This module helps you carve out your space in the luxury market and position yourself as the obvious, irreplaceable choice.
Inside Module Two, you’ll:
✔️ Pinpoint your dream hotel clients based on your strengths, style, and standards—no more saying yes to everyone
✔️ Define the unique edge that sets you apart in a saturated market (this is how you stop blending in)
✔️ Set strategic, measurable business goals that map directly to hotel partnerships
✔️ Craft a luxury brand vision that matches five-star expectations and speaks their language
💡 By the end of this module, you’ll stop wondering who you’re for—and start hearing “We’ve been looking for you.”
Step 2: Land the Deal (Modules 3–5)
Module 3: Pitch Like a Pro & Close with Confidence
📌 Luxury hotels don’t just hire florists—they invest in experts who get it.
This module gives you the exact system to pitch with confidence, build trust fast, and land long-term contracts like a boss.
Inside Module Three, you’ll:
✔️ Master the 3-step hotel pitch formula that speaks directly to the real priorities of GMs and hotel decision-makers
✔️ Build an unshakable mindset so you walk into the room already believing it’s yours
✔️ Use proven insider tactics to get meetings with high-level hotel execs—without chasing or cold DMing
✔️ Refine and rehearse your pitch so your delivery matches the premium pricing you deserve
💡 By the end of this module, you won’t just pitch—you’ll command the room.
Module 4: Design, Propose & Deliver Like a Floral Boss
📌 Your flowers don’t just decorate—they define the guest experience.
This module shows you how to design with authority, pitch with polish, and deliver with ease so you’re seen as a luxury asset, not just a vendor.
Inside Module Four, you’ll:
✔️ Understand what luxury hotels actually want from florals (hint: it’s not trendy stems—it’s strategic design)
✔️ Create show-stopping proposals that don’t just wow—they close contracts
✔️ Streamline your workflow to deliver high-volume, high-standard hotel florals without burnout
✔️ Use done-for-you templates + planning systems to manage installs, refreshes, and rotation schedules like a pro
💡 By the end of this module, you’ll have the systems, visuals, and confidence to lock in long-term hotel contracts—and become indispensable.
Module 5: Price with Power. Negotiate Like a CEO.
📌 Luxury hotels don’t care about cheap—they care about trust, alignment, and ROI.
This module gives you the pricing strategy and negotiation tools to close multi-month and annual contracts with confidence, boundaries, and bottom-line protection.
Inside Module Five, you’ll:
✔️ Use plug-and-play pricing formulas luxury hotels say yes to—without hesitation or discounts
✔️ Negotiate with ease using high-stakes strategies to lock in multi-month or annual deals
✔️ Customize done-for-you contract templates that keep your income protected and profitable
✔️ Handle objections like a pro—so price isn’t a debate, it’s a confirmation of your value
💡 By the end of this module, you’ll confidently walk into negotiations knowing exactly what to say, what to charge, and how to close—without ever discounting your worth.
Step 3: Build Recurring Revenue (Modules 6–8)
Module 6: Become the Florist Hotels Come Back to—Again & Again
📌 The best hotel florists don’t chase—they attract.
In this module, you’ll learn exactly how to turn one-time gigs into multi-year partnerships that keep the revenue flowing and the referrals coming.
Inside Module Six, you’ll:
✔️ Turn one-off hotel events into long-term contracts using retention strategies that actually work
✔️ Leverage testimonials & case studies to build a body of proof that speaks louder than your pitch
✔️ Activate high-converting referral strategies that bring new hotels to your inbox (without you lifting a finger)
✔️ Build a reputation so solid, hotels feel lucky to have you
💡 By the end of this module, your business won’t depend on chasing leads—your leads will chase you.
Module 7: Scale Without Sacrificing Quality (or Your Sanity)
📌 Hotels don’t want the busiest florist—they want the one who can deliver with excellence at scale.
This module gives you the systems and strategy to grow your hotel roster without burning out.
Inside Module Seven, you’ll:
✔️ Scale to multiple hotel accounts while keeping every install premium and polished
✔️ Know when (and who) to hire so you grow your team without compromising quality
✔️ Plug in done-for-you SOP templates to save hours and protect your creative energy
✔️ Master the art of managing staff + resources to meet growing demand with grace
💡 By the end of this module, you’ll be running your business like a creative CEO—with the systems to match.
Module 8: Sustain Your Growth & Stay on Top
📌 Getting your first contract isn’t the finish line—it’s the foundation.
This module is designed to make sure you don’t plateau, second-guess, or slip back into old habits. Because let’s be real: sometimes success is what scares us most.
Inside Module Eight, you’ll:
✔️ Plug into a premium peer community so you never grow alone (or in a vacuum)
✔️ Stay sharp with optional coaching upgrades to get personalized feedback as you scale
✔️ Track and optimize your goals using business review tools that keep you focused on results
✔️ Access bonus resources + trainings so you keep evolving long after the first contract is signed
💡 By the end of this module, you won’t just have momentum—you’ll know how to maintain it.
The System That Puts Florists on Hotel Shortlists (and Keeps Them There)
You don’t need more time.
You need a strategy that works.
LIMITED-TIME PRE-SALE
✨ What You Get:
✔️ 6-month or 12-month access to The Hotel Florist® Profit Method Signature Program → (Only the 12-month option will be available after pre-sale)
✔️ Official Hotel Floral Certification upon completion
✔️ Access to the exclusive HFPM Hotel Hiring Network
✔️ Monthly live Q&A calls at 4pm CEST (Paris) or 9am CST (Chicago) on the last Tuesday of the month to ask questions & get feedback directly from Franceska
✔️ 24/7 community of florists scaling luxury hotel partnerships
✔️ Signed hardcover copy of The Hotel Florist® Profit Method book (pre-sale only)
✔️ Bonus 1:1 Strategy Call with Franceska (pre-sale only)
Hotel floristry isn’t a dream. It’s a revenue strategy.
And this program doesn’t just pay off—it pays you back fast.
Choose Your Path to Hotel Florist Success
All plans include full access, certification, and pre-sale bonuses.
Only the 12-month option will be available after pre-sale ends.
⏳ This pre-sale won’t last. Choose your access level and lock in your bonuses before enrollment closes.
“Don't approach a hotel without taking this course. This course will give you knowledge and confidence.”
— Dimyena, Disney Hotel
“This course is excellent and is filled with insider tips to help you feel confident approaching hotel management and tips to make you successful with your installations.”
— Kathryn, Waldorf Astoria
“Direct access to Franceska on a live call is just so much more efficient and I get pumped up to go do it!”
— Tiffany, Proper Hotels
“Franceska gives very detailed information out, not just a bunch of high level sorta info....but real, detailed and extremely helpful info.”
— Naomi, Marriott
The System That Puts Florists on Hotel Shortlists (and Keeps Them There)
You don’t need more time.
You need a strategy that works.
LIMITED-TIME PRE-SALE
✨ What You Get:
✔️ 6-month or 12-month access to The Hotel Florist® Profit Method Signature Program → (Only the 12-month option will be available after pre-sale)
✔️ Official Hotel Floral Certification upon completion
✔️ Access to the exclusive HFPM Hotel Hiring Network
✔️ Monthly live Q&A calls at 4pm CEST (Paris) or 9am CST (Chicago) on the last Tuesday of the month to ask questions & get feedback directly from Franceska
✔️ 24/7 community of florists scaling luxury hotel partnerships
✔️ Signed hardcover copy of The Hotel Florist® Profit Method book (pre-sale only)
✔️ Bonus 1:1 Strategy Call with Franceska (pre-sale only)
Hotel floristry isn’t a dream. It’s a revenue strategy.
And this program doesn’t just pay off—it pays you back fast.
Choose Your Path to Hotel Florist Success
All plans include full access, certification, and pre-sale bonuses.
Only the 12-month option will be available after pre-sale ends.
⏳ This pre-sale won’t last. Choose your access level and lock in your bonuses before enrollment closes.
